The Charged Difference
Following Prior Proven Pathways
CHARGED combines extreme sports, electric mobility, youth progression pathways, digital-first content, and next-gen entertainment formats.
This mirrors the successful trajectories of Formula E and the X Games—two pioneering brands that created new sports categories by tapping into cultural shifts, sponsor demand, technological innovation, and youth culture.
Following the models of Formula E and the X Games, CHARGED has the opportunity to become the defining global brand of the next generation of action sports and e-mobility—provided it leverages early category creation, massive youth engagement, electrification narratives, and a multi-layered talent pathway.
1. First-Mover Advantage in Youth E-Mobility Action Sports
Like Formula E’s early entry into electric motorsport and the X Games’ invention of televised action sports.
CHARGED can own a new category: Youth-driven electric action sports + progressive competition ladder.
2. Appeals Directly to Gen Z & Gen Alpha
This audience is: Electrification-positive, Experience-driven, Creator/content-oriented, Interested in new sports, not legacy ones.
CHARGED speaks to their values: sustainability, adrenaline, identity, and digital presence.
3. Electrified, Sustainable, Future-Focused Brand Positioning
CHARGED can position itself as:
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A clean, responsible alternative to combustion-based motorsports
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A gateway to STEM, engineering, and innovation
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A powerful narrative around the future of mobility
CHARGE delivering sustainability messaging is a major strength for sponsors and partners.
4. Lower Barriers to Entry for Young Athletes
Unlike X Games (requiring years of skate/BMX mastery) or Formula E (requiring massive funding),
CHARGED can offer:
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Scalable youth e-mobility platforms and Tiered competition levels
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Accessible equipment leasing programs
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Hybrid digital/physical competitions
This builds athlete pipelines and long-term brand loyalty.
5. Built for Viral Content and Digital Distribution
Electric action sports are naturally:
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Loud visually (lighting, effects, environments)
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Quiet mechanically (safer and easier to film)
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Perfect for global digital audiences
The X Games grew via highlight clips;
CHARGED can do the same across TikTok, Reels, and YouTube.