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The Opportunity

Create a New Global Sports Category

As CHARGED successfully becomes the world’s first youth-centered electric action sports brand, it will becomes the “Formula E of youth culture,” locking in:

  • Brand authority

  • Cultural leadership

  • Sponsor partnerships

  • Athlete loyalty

 

A Sustainable, Future-Ready Brand Blueprint, CHARGED will become synonymous with:

  • Electrification

  • Innovation

  • Youth progression

  • Extreme performance

  • Urban mobility culture

 

This aligns with global political and economic shifts toward sustainability.

1. Create a New Global Sports Category

Just like:

  • X Games → Action sports

  • Formula E → Electric motorsport

  • CHARGED → Action Sports Electrified

 

2. Owning a category generates:

  • Sponsor demand

  • Media demand

  • Athlete loyalty

  • Cultural relevance

Formula E’s success proves the sponsorship potential for sustainability-forward sports.

 

3. Build a Multiplatform Athlete Progression Ecosystem

Inspiration from skateboarding academies & karting → F1:

  • CHARGED Schools / Academies / Camps

  • Local involvement via schools and communities

  • Esports → real-world crossover pathways

  • Early-age participation (5–12) to build stars young

This becomes a long-term pipeline of talent and content.

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4. Media Rights & Digital Monetization

CHARGED can leverage:

  • YouTube-first broadcasting

  • TikTok-first highlight delivery

  • Behind-the-scenes athlete content

  • Streaming partnerships

  • Growth into next-gen linear broadcast deals

Where X Games excelled with highlights;

CHARGED goes further using real-time creator integration.

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